Join Steve Stevens on this riveting episode as he navigates through the storied history of tequila. From its inception in the rich soils of Jalisco to its distinguished status that bars international production, discover what makes tequila a true testament to heritage and regulation. Unpack the layers of this beloved spirit and find out how blue Weber agave plants integral to production span continents yet remain tied timelessly to Mexico. Dive into the global phenomena of tequila branding and why celebrities must adhere to Mexican production laws. We examine Kendall Jenner's 818 Tequila, spotlighting how cross-border regulations shape business strategies. Steve sheds light on this economic juggernaut, revealing the $28.58 billion industry and why Mexico fiercely protects its trademarked treasure. This episode will take you from academic insights on agave cultivation to real-world business impacts, painting a picture of tequila's vibrant past, present, and future. Tune in for thoughtful analysis, and remember to enjoy every sip of knowledge responsibly.