Join Steve Stevens on this riveting episode as he navigates through the storied history of tequila. From its inception in the rich soils of Jalisco to its distinguished status that bars international production, discover what makes tequila a true testament to heritage and regulation. Unpack the layers of this beloved spirit and find out how blue Weber agave plants integral to production span continents yet remain tied timelessly to Mexico. Dive into the global phenomena of tequila branding and why celebrities must adhere to Mexican production laws. We examine Kendall Jenner’s 818 Tequila, spotlighting how cross-border regulations shape business